Zero Alpha Consulting

Zero Alpha Consulting

I was approached by Zero Alpha to design a logo for their consultancy business. The director, a retired Brigadier had already decided on the name Zero Alpha. Being a military term it links well to the core values and principles of the business which are summed up in three words - Develop, Build, Deliver. The consultancy helps large organisations to deliver construction projects on time. This is done partly by drawing on the wealth of military expertise gained, for example, in situations such as leading the troops in Afghanistan. The strategy is to Develop the Individual, Build the Team and Deliver the Project.

My final logo design is comprised of a linked 0 and A. This is a strong icon which is easily recognisable even when used without the business name, and the shape is symbolic of success, climbing mountains, reaching the pinnacle, and linking the team to achieve a central goal.

I also created a pattern from the icon as an option for the branding, and designed a powerpoint presentation template which incorporated the strapline of Develop, Build, Deliver.

Partridge Cycles cafe logo

Partridge Cycles cafe logo

Partridge Cycles have built a cool new cafe bar at their cycle superstore. I had previously enjoyed helping them with some in-store digital screen promotion and social media marketing for their 40th anniversary. They then asked me to design a logo for the Wobbly Wheel cafe.

The brief was to incorporate the original screen-print of a bike, which they had used on a T-shirt when the cycle shop was first opened, by Mark Partridge, forty years ago. The logo did not have to resemble the shop logo, so I used fonts with a more casual, urban/retro feel. The blue of the bike is the same blue as the shop logo, which nods to the history of when the bike shop was first opened. The interior of the cafe has an industrial urban vibe with a woodburner, graffiti art and bike memorabilia.

The simplicity of the logo works well on the coffee packaging and exterior signage.

Hazelwood Holiday Park

Hazelwood Holiday Park

I have worked closely with Hazelwood Holiday Park to develop their branding. As part of a programme of refurbishment of the Holiday Park I designed bright new external signage, holiday brochures, envelopes, information packs, stationary and business cards and illustrated a new park map to complement the new brochure.

I also created content for their social media accounts, along with blogs for the Hazelwood Wordpress website.

Bookings increased as a result of the new imagery and customer engagement.

Soula’s Delicatessen

Soula’s Delicatessen

Soula, a local chef, approached me to advise on the design of her new shop interior and to create a logo, signage, labels and packaging for her home-made meals, jams, chutneys and sauces.

The logo I created was inspired by Soula’s Greek heritage.

Serenity Beauty Within

Serenity Beauty Within

Serenity is a local skin clinic whom I have worked with on several projects. Sue, the proprietor, first asked me to design a logo, then gift vouchers, appointment cards, banners and posters soon followed.

The salon interior has a french style mink and white colour scheme with chandeliers and so the logo needed to reflect the upmarket ambiance.

Eurosat

Eurosat

Over the years I have designed many product catalogues, price lists, flyers, invitations and wall-planners for this national franchise which distributes satellite, aerial and CCTV products.

Silk Beauty

Silk Beauty

Silk is a local beauty business specialising in waxing and skin treatments. I was approached by Charmian the proprietor to design a new logo and business cards after the business had moved to new premises. She wanted to refresh the business identity to reflect the stylish new treatment room.

My design was influenced by the pattern details in the floor tiles and we chose a colour palette of relaxing blues and greys mixed with a clean, clinical white.

The Rustic Kitchen

The Rustic Kitchen

The proprietor, and chef, of The Rustic Kitchen needed a range of food packaging, flyers and labels for his delicatessen. As a business start up the budget was minimal so with that in mind I designed a collection of versatile, yet cost effective, sticker labels inspired by his Spanish cooking.

Yoga Instructor

Yoga Instructor

A local yoga instructor asked me to design a flyer for her beginners classes. My client was able to provide a specific brief regarding the colours and imagery with which she wished me to portray her style of Yoga.